Two ways to grow:
ads and appointments.
We don't sell leads. We run one ad program funded right — Magenta Omni, $7,777/mo with ad spend included — or we book appointments straight to your calendar: residential from $195, commercial from $755, and referral relationships from $400. First appointment free, no setup fee, exclusive to you. Pick one, or run both. See full pricing →
Every appointment ships to spec.
No "marketing qualified." No interpretations. Here's exactly what's sitting on your calendar when we book it — in writing.
Residential appointment spec
- Verified homeowner — name on title, not a renter
- Aged roof / system — 15+ years, no replacement permit on file
- Equity checked — the money for the job is in the house
- Decision maker at the table — guaranteed
- Call recording delivered with every appointment
- Double-checked before it ever hits your calendar
- Confirmed & reminded — booked to your calendar, not a callback list
Commercial meeting spec
- Verified property owner or decision-making property manager
- Decision-maker meeting — guaranteed, no gatekeepers
- Building qualified — size, roof & system age, ownership entity mapped
- Call recording delivered with every booked meeting
- Double-checked before it ever hits your calendar
- Exclusive to you — never resold, one operator per territory
Example math — your close rate and ticket size set the real numbers. We'll run them with you on the call.
The appointments that keep paying.
Insurance agents and realtors send work all year long — if somebody actually sits down with them. We book those sit-downs for you: the decision maker at the table, confirmed on your calendar, exclusive to you and never resold. One partner can be worth a dozen jobs.
Referral appointment spec
- Real decision maker — the agent or broker who controls the referral
- Active book of business — they have homeowners to send you
- Sit-down booked — on your calendar, confirmed and reminded
- Call recording delivered with every booked sit-down
- Exclusive to you — one operator per territory
What it costs
- 5-pack — $500 / appointment
- 10-pack — $475 / appointment
- 20-pack — $450 / appointment
- 40-pack — $425 / appointment
- 50-pack — $400 / appointment
Or we run your ads.
One ad program, funded right, one number out the door. Never a percentage of your spend, never a setup fee.
Magenta Omni
Facebook & Instagram with the ad spend included — because in this market you run ads at full strength or you don't run them at all.
- Facebook & Instagram — built, managed & optimized
- 7 video ads produced fresh for your company
- Ad spend included — no percentages, no setup fees
- Storm-ready structure standing by all season
- Aimed by the demand map — properties that can actually buy
Every roof in your market has a birthday. We can see it.
Roof age from build year and permit history, equity to pay for it, and an owner profile that closes. This is the machine we built $15M+ of roofing revenue on.
What you get
- Your territory's full demand map, scored and ranked
- Qualified booked appointments — replacement & repair
- Insurance-inspection pipeline (FL/TX markets)
- Storm-response audiences when events hit (roadmap)
- 24/7 answering + 5–12 touch follow-up on every lead
- Call recording + QA on every appointment
The replacement cycle is public record.
Systems fail on a 12–20 year clock, and permit history tells us where the clock started. We map every home due for replacement — before the emergency call goes to whoever answers first.
What you get
- Aging-system demand map for your service area
- Qualified booked appointments — replacement-grade
- Route-dense targeting to cut windshield time
- Shoulder-season pipelines, not just heat waves
- 24/7 answering — 62% of calls in this trade go unanswered
- Call recording + QA on every appointment
Acquisition cost is the whole game now.
The market got harder — CAC is spiking industry-wide. Spraying ads at zip codes is dead. We target roofs that qualify, owners who can finance, and homes with no solar permit on file.
What you get
- Qualified-roof demand map — no wasted impressions
- Booked appointments with finance-ready owners
- Cost-per-watt acquisition discipline & reporting
- Roofing + solar convergence plays (one owner, two offers)
- Follow-up that survives long solar sales cycles
- Call recording + QA on every appointment
If the purchase leaves a data trail, we can get there first.
Pools, foundation, exteriors, plumbing, electrical — every one has a property-data signature. We build signal-driven campaigns around yours.
What you get
- A buy-box built for your trade's real buyers
- Qualified booked appointments, exclusive to you
- Campaign-level signals: age, equity, ownership, permits
- 24/7 answering & follow-up on every inquiry
- One operator per trade, per territory
- Call recording + QA on every appointment
Two moments decide a policy. We see both coming.
The move — a just-sold home is a household actively shopping coverage. And the roof — aging roofs put entire books at non-renewal risk. We map both in your territory.
What you get
- New-mover pipeline — the new-policy moment, weekly
- Roof-age rescue lists for rewrite campaigns
- Booked appointments with verified households
- Agency-exclusive territory protection
- 24/7 answering & multi-touch follow-up
- Call recording + QA on every appointment
Listings, before they're listings.
Likely-seller scoring reads equity, tenure, life stage, and market signals to surface the homeowners most likely to list — before a sign is in the yard. Built for teams that live on listings.
What you get
- Ranked likely-seller pipeline for your farm
- Geo-farm intelligence: turnover, equity, tenure by neighborhood
- Booked listing-appointment conversations
- Verified owner contact data — never resold
- Follow-up that works the 6–18 month timeline
- Call recording + QA on every conversation
The other database: every building, and who really owns it.
Commercial properties, ownership entities, and portfolios — mapped to the decision makers behind the LLCs. For commercial roofing, HVAC, solar, and services selling into buildings, not living rooms.
What you get
- Named building + owner target list for your market
- Decision-maker contact data behind the entities
- Booked meetings with owners & property managers
- Multi-property and portfolio plays
- Works alongside your residential territory
- Call recording + QA on every booked meeting