For roofers and home service companies
Grow it.
Run it.
Sell it.
Magenta is the marketing team behind roofing and home service companies. We get more work coming in, get the business running without you, and when you're ready, help you sell it for what it's really worth.
Built by a roofing operator with 10,000+ jobs behind him.
How it works
Tap a stepMore calls. Better jobs.
Ads starring you and your crew, a name everybody in town knows, showing up when people ask AI, and referrals that keep coming.
See Step 1Sound familiar?
You didn't start a company to feel stuck in it.
The phone goes quiet between storms.
You're paying for leads that never close.
Everything still runs through you.
You built something real, but you don't know what it's worth.
That's what we fix. One step at a time.
Grow
Get the phone ringing.
We run your ads, get your name known around town, and set up referrals, so the work comes to you.
Booked appointments
We call, qualify and book. Decision maker at the table, confirmed on your calendar, exclusive to you. Buy them by the pack.
Ads starring you and your crew
Facebook and Instagram ads that look like you, not a stock photo. We write it, you film it on your phone, we handle the rest.
Be the name everybody knows
Yard signs, truck wraps, and ads working together so homeowners see you everywhere. We call it Market Famous.
Show up when people ask AI
More homeowners ask ChatGPT who to call. We set your business up so AI can find you and recommend you.
Referrals that keep coming
We set up referral partners, like local insurance agents, so work comes in steady, storm or no storm.
- New leadnowRoof inspectionFacebook ad · Sherman
- New lead12m agoAC not coolingInstagram ad · Denison
- Referral1h agoInsurance agent sent a homeownerMcKinney
- AI search3h ago“Who's a good roofer near me?”Your company was recommended
Example of what a good week looks like
Run
Get it running without you.
Most owners are the salesman, the estimator, and the office. We build the systems so you can step back.
Before
You're doing every job in the company.
After
Your team and your systems handle it. You run the company.
NEXUS, your AI office helper
Answers, follows up, and books, day and night. One hire. No salary, no sick days, no drama.
Every lead tracked
Nothing slips through the cracks. You see where every job stands.
Playbooks from 10,000+ jobs
Step-by-step processes and sales training, so your team does it right without you.
Numbers you can trust
Clean books and a simple monthly report, so you know what you're really making.
Sell
Get paid for what you built.
Big investment groups, called private equity, are buying roofing and home service companies right now. They pay the most for companies that grow on their own and don't depend on the owner.
Steps 1 and 2 build exactly that. When you're ready, we help you sell.
You never have to sell.
A company that's ready to sell is also a better company to own.
Same profit. Bigger check.
Slide to your yearly profit and see why Steps 1 and 2 matter.
- Runs through the owner
- $3.0M
- Runs without the owner
- $5.5M
- The difference
- $2.5M
Example only, using about 3x profit versus 5.5x profit. Both sit inside published 2026 sale ranges for roofing companies. Every company is different. This is not a valuation or a promise.
Start here
Get a free company checkup.
No cost. No pressure. We look at your business the way a buyer would, and tell you straight what to fix.
- A video review of your marketing
Your ads, reviews, Google profile, and whether AI recommends you.
- What your company could be worth
A ballpark of today's value, and what it could be with the right fixes.
- Your top 3 fixes
In plain English, in the order we'd tackle them.
Who we help
Built for the trades.
We started in roofing. The same playbook works for any home service company that wants to grow.
- In business a few years
- Doing $1M+ a year
- Ready to grow, and want options down the road
Who's behind this
Built by someone who's been in your boots.
Marco Majors
Founder
Marco Majors is a veteran and a roofing operator. He co-founded and scaled a roofing, solar, and electric company to multi-seven figures. He knows the trades from the inside because he built a company in them.
- Jobs
- 10,000+
- jobs as an operator
- Operator career
- $15M+
- operator career
Evan Erickson
Co-Founder
Ads, AI, and systems. Background at American Express and Amazon.
Nick Schumacher
Finance Partner · Steel Toe Wealth
Certified Financial Planner and IRS Enrolled Agent. Steel Toe Wealth is a separate company.
You built it for your family. Let's make it pay them.
Faith, family, and legacy are why we do this. Years of hard work should turn into something that lasts for generations.
Customer case study
1231 Construction, on the record.
The first Magenta client to put their story on camera. Everything else on this page is a number. This one has a face.
Questions
Straight answers.
Do I have to sell my company?
No. Most owners start with Step 1 because they want more work. Selling is an option you control, whenever you want it, or never. The one exception is a Platform Seat, where the marketing is free up front and we own 10% of the company: it includes a commitment about the platform sale, and you see those terms before you sign.
Do you sell appointments?
Yes. Residential, commercial and referral appointments, by the pack, booked to your calendar with the decision maker at the table. Prices are on the pricing page and you can pay by card. We also build the ads, brand and referrals that bring work in without buying a pack — most owners do both.
I'm not a roofer. Can you help?
Yes. We started in roofing, and the same playbook works for HVAC, plumbing, electrical, solar, restoration, landscaping, pools, and other home service companies.
What's private equity?
Big investment groups that buy companies, grow them, and sell them later. Right now they're buying roofing and home service companies. They pay the most for companies that grow on their own and don't depend on the owner.
What does it cost?
The checkup is free. After that, most owners pay standard monthly rates and keep 100% of their company. Owners who want to sell with our platform can take a Platform Seat instead: the marketing is free up front, and we get paid 10% of the profit on the jobs we bring plus 10% of the company. Every rate is on the pricing page.
How big does my company need to be?
Most owners we help have been in business a few years and do $1M+ a year. Smaller and growing fast? Get the checkup and we'll tell you straight whether we're a fit.